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The Official London Theatre Sale

Secure great deals on top London theatre with tickets reduced to £10, £20, £30, £40, £50 & £60 for select performances in 2025.

Tickets go on sale with Mastercard’s priority window starting on 21 November via priceless.com, followed by our general sale on 26 November.

If you, or someone you know, has access needs, you can complete our Access Priority Request Form outlining your access requirements.
More details can be found here.

Make sure you’re signed up to our newsletter to be the first to hear about participating shows. Any questions? Visit our FAQs.

Our New Year Sale is over for another year! If you have any questions, check out our FAQ page here.

If you’re looking for more great deals on theatre tickets, be sure to head over to TKTS to find on-the-day discounts, and sign up to our newsletter to hear the first news about our summer promotion Kids Week, where kids go free as well as next year’s Sale!

What is Official London Theatre’s New Year Sale?

Our Sale offers tickets for top London shows for performances between 1 January to 29 February. Previously named Get Into London Theatre, the New Year Sale has firmly established its place on the London theatre calendar, getting bigger and better every year! 

It’s one of Theatreland’s longest-running promotions, offering you the chance to see some of the biggest shows in London for less – from classic musicals to brand new plays and comedies, and even children’s shows.

How do I find other discount theatre tickets?

Every day we’ve got new deals and discount theatre tickets for shows on-the-day through TKTS! You can find them on the TKTS website or from our famous booth in the heart of Leicester Square Gardens.

For families, Kids Week is a great way to see theatre for less! Kids go free with adult tickets through the whole of August and shows put on a huge range of fun activities, singalongs and workshops for the whole family to enjoy.

All year round, tickets on Official London Theatre are available for a huge range of productions and for a huge number of dates, so whatever you’re looking for it’s easy to book your theatre trip. There’s a show for every audience and every budget.

If you sign up to our newsletter below, you’ll be the first to hear about all of these promotions, deals and chances to win free tickets in our regular competitions – some even include meals and hotel stays too!

Official London Theatre See It Live With our annual Sale, you can get £10, £20, £30, £40, £50 and £60 tickets to many of London’s biggest shows for performances from 1 January to 298 February 2025. Plus, there are no hidden costs so the price you see is the price you pay.